YOUR CHALLENGE
OUR SOLUTION
Advertising on our Portal
In order to create added value for our partners, we use different advertising strategies that appear as news items in our published news feed and are labeled as ads. The main reason why we use this type of advertising is that it is so much more effective because it is portrayed as regular content on, for example, our news site.
CPM Advertising Costs
To ensure that our partners never pay more than the platform performs, we handle what is known as cold CPM price management. CPM (cost per mille/thousand) is an advertising term that represents the cost of one thousand ad impressions. One impression is essentially a potential customer viewing an ad. CPM is calculated by taking the cost of the advertising and dividing by the total number of impressions, then multiplying the total by 1000 (CPM = cost/impressions x 1000). More commonly, a CPM rate is set by a platform for its advertising space and used to calculate the total cost of an ad campaign.
Monthly CPM Calculation
- Total Budget = 10,000
- Impressions per month = 5000
- Ad cost: SEK 500.
- 5000 x 500 SEK = x / 1000
- You spend $250 per month.
- Left budget 7500 SEK.
SEK 7950
Format: JPEG, PNG
SEK 5950
Format: JPEG, PNG
SEK 4950
Format: JPEG, PNG
SEK 3950
Format: JPEG, PNG
Advertise on Mobile
SEK 4950
Format: JPEG, PNG
SEK 4950
Format: JPEG, PNG
SEK 3950
Format: JPEG, PNG
SEK2950
Format: JPEG, PNG
Specifications
All questions and materials should be sent to Hockeygymnasiet via the contact page.
• All materials must meet specified requirements unless otherwise agreed
• We accept all commonly used formats; JPG, html, html 5, among others.
• All creatives must be delivered at least 3 working days prior to publication (5 days for special formats).
The sender must be clearly stated and the message should not compete with Hockeygymnasiet’s business. Hockeygymnasiet reserves the right to approve the advertisement before publication.
2. Cancellation
Cancellations of ads must be received by Hockeygymnasiet no later than three (3) working days before the advertisement is to be introduced. Cancellations must be made to the responsible seller and the editorial staff. Ad cancellation later than 72 hours before insertion will be charged at 50% of the booked ad’s cost. Also applies to undesavered creatives.
3. Delayedmaterial
If we do not receive any advertising material in accordance with the above, we reserve the right to invoice the full price.
We strive for sound, responsible, and sustainable marketing and want all advertisers to get the best possible return on their investments. By displaying our web statistics, advertisers can see how many users visit hockeygymnasiet.se and how the websites are used.
