HOCKEYGYMNASIET PITCH DECK
hockeygymnasiet.se
SLIDE CONTENTS
  • INTRODUKTION
  • PROBLEM
  • SOLUTION
  • PRODUCT
  • TEAM
  • MARKET
  • COMPETITORS
  • BUSINESS MODEL
  • INVESTMENT
  • CAPITAL
INTRODUCTION
On our independent education portal you will find local and national hockey high schools from various organizers. We believe in equality where every individual has the same opportunity to get the most out of their life and talent. Our ambition is to help young talents by guiding them through our portal so that they can pursue their hockey dreams.
PROBLEM
In Sweden, you will find three types of hockey high school with different requirements, prerequisites, admission points and registration processes. Previous research has shown that it is difficult to find an overview of major choices at upper secondary school level. It is also not so easy for clubs and high schools to market their educations when competition and availability in the market are unclear.
SOLUTION
On our portal, we have collected all hockey high schools in Sweden on one and the same platform. Through this, we reach thousands of hockey enthusiasts at an early stage. In addition, we market hockey clubs, coaches and their hockey gymnasium with their own profile. The profile shows level difference, registration and admission process, conditions, region, county, location and contact details.
PRODUCT
On the portal you will find a menu with different high school levels per region and an overview of hockey high schools in a list with the desired level and district. If you scroll further down, you will find information about the application, admission, credit score, hockey high school list, a Try-out calendar and news blog.
TEAM
Hockeygymnasiet.se was founded by Wouter Hazebroek. He has extensive experience as an entrepreneur and business development, work experience with digital advertising agencies/digital advertising agencies and is a specialist in digital marketing and online customer experience. The interest in ice hockey came through family members who previously played in the Hockeyallsvenskan and through the son who is an active player today.
MARKET
Hockeygymnasiet covers all registered hockey gymnasiums in Sweden. In addition, we have a large audience thanks to our live-score tournaments and our online store. Google search shows that 95% of our hockey high school sites rank in the top three. Every year the number of visitors increases due to various junior tournaments, our online store and for those who start or continue their journey at a hockey gymnasium in Sweden.
COMPETITORS
The Swedish Hockey Association, which has an overall role, mainly markets hockey clubs with NIU educations. The platform gymnasium.se mainly markets the high schools that have a collaboration with a hockey club. On Hockeygymnasiet.se, which is the only commercial platform of the three, all clubs, high schools and possible solutions are shown according to the needs of young hockey players.
BUSINESS MODEL
Today, our revenue comes via advertisers, donations, online store and affiliate marketing. As each hockey high school has its own profile page, it also provides an opportunity to be able to offer a subscription for information that we show. For visitors, we have the option of being able to unlock different content parts through payment via direct payment or subscription.
INVESTMENT
In order to be able to keep costs at a reasonably low level and to be able to invest in the business, we have worked with the portal on a voluntary basis. This has resulted in us being able to end our first year with a positive result. With our current revenue, paid subscription feature, increasing visitor numbers and interest from several companies, we have the opportunity to expand our revenue.
CAPITAL NEEDS
Today, we focus mostly on developing the platform. Income has contributed to the purchase of external services, marketing and the purchase of software applications. Since the platform must constantly be developed and to be able to support the business, our investments and capital needs will be spent on advice in hard coding, software applications and hardware for staff in the future.
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COMPETITIVENESS

1=hockeygymnasiet

2=SweHockey

3=Gymnasium

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USERS BY GENDER

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USER GROWTH

2021: 1 jan – 31 dec 

2022: 1 jan 01 – 8 nov

Users

New Users
Sessions
  • 261 %
  • 256 %
  • 249 %

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QUALIFYING FINALS TV-PUCKEN

2021: 4 sep – 7 nov

2022: 5 sep – 8 nov

Users
New Users
Sessions
  • 393 %
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VÅRT IDEELT ARBETE BEHÖVER DITT STÖD

Som en oberoende utbildningsportal har vi ambitionen att hjälpa unga, hungriga talanger att vägleda dem att fullfölja sina hockeydrömmar. Stöd vårt arbete för att kunna starka vårt ungdomsverksamheten.

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OUR WORK NEEDS YOUR SUPPORT

As an independent education portal, we aspire to help young, hungry talent guide them to pursue their hockey dreams. Support our work to be able to strengthen our youth activities.

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Registered Hockey High Schools

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NIU HIGH SCHOOLS
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LIU HIGH SCHOOLS
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LIP HIGH SCHOOLS

Registered Hockey high schools

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NIU HIGH SCHOOLS
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LIU HIGH SCHOOLS
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LIP HIGH SCHOOLS

DESKTOP

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MOBILE

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PROFILE PAGE

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KONKURRENSKRAFT

1=hockeygymnasiet

2= SweHockey

3=Gymnasium

ANVÄNDARE PER KÖN

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ANVÄNDARVÄXT T.OM 081122

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Sessioner

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KVAL- SLUTSPEL TV-PUCKEN

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Sessioner

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